The blog
Get visible on Google. Get cited by AI.
Practical guides written for small and mid-size businesses: what changes with ChatGPT, Perplexity and Google AI Overviews, and what to actually do on your website. Every piece of advice maps to a check in our audit.
Website compliance: the four obligations, in order
Legal notice, personal data, trackers, accessibility. The map of the compliance silo, with what can be checked from the outside and what cannot.
Romain Ben
Security
The SSL certificate explained: what it protects, what it does not
The padlock does not say your website is safe. What the certificate actually guarantees, and the three failures that cost the most.
Romain Ben
Security
Your website has been hacked: the steps, in the right order
The signs that do not lie, the six steps in the right order, and the mistake that makes you start over.
Romain Ben
Security
The files you should never leave at the root of your website
Backups, configuration files, database exports: whatever sits at the root is served to whoever asks. The paths tested first.
Romain Ben
Local
Getting customer reviews without buying them
The timing, wording and channel that make the difference, what the law says, and why replying matters as much as collecting.
Romain Ben
Local
Location pages: covering several towns without being penalised
Duplicating a page and swapping the town name stopped working. What separates a useful location page from an empty one.
Romain Ben
Local
Name, address, phone: the consistency method
A number that differs between directories, an address written three ways: what it costs, and how to fix it.
Romain Ben
Compliance
The legal notice a small business website must publish
What the law requires depending on whether you sell or not, the exact list, and the three most frequent omissions.
Romain Ben
Compliance
Privacy policy: the usable template for a small business
The eight sections it must contain, how to fill them without jargon, and the two mistakes that make the document false.
Romain Ben
Guide
Securing your website without being an IT person
The 4 projects that count: HTTP headers, certificate, authenticated email, exposed files. The map of the security silo.
Romain Ben
Guide
Being found near you: the local SEO guide
Business listing, consistent contact details, markup, reviews: what really decides your position in local results.
Romain Ben
Compliance
Web accessibility: what the European regulation changed
Who is covered since June 2025, the 6 fixes that cover the essentials, and why they also serve your SEO.
Romain Ben
Security
SPF, DKIM, DMARC: why your emails end up in spam
The 3 DNS records that decide whether your messages arrive, and the mistake that makes DMARC completely useless.
Romain Ben
Security
HTTP security headers, explained without jargon
Six headers, what each one actually prevents, and why a single intervention is enough to set them all.
Romain Ben
Compliance
Cookies and trackers: what the CNIL requires, what an audit measures
Prior consent, refusing as easy as accepting: the real rules and the mistake almost every banner makes.
Romain Ben
Guide
The technical SEO guide for small businesses
The 5 projects in order: indexing, crawlers, speed, structured data, measurement. The map that connects our technical articles.
Romain Ben
Guide
Getting visible in ChatGPT, Perplexity and AI answers
The complete GEO guide: let AI crawlers in, become readable and citable, build reputation. Our core subject.
Romain Ben
Guide
Writing pages that Google and customers read
The content method in 5 steps: pick your battles, write deep, earn the click, avoid cannibalization, maintain.
Rémy Ginoux
Guide
Building recognition and earning Google's trust
E-E-A-T, Google Business Profile, internal linking and strategic patience: the guide that connects our authority and local articles.
Rémy Ginoux
GEO & AI
Why ChatGPT doesn't know your brand (and how to fix it)
Your customers ask AI to recommend a provider, and you are never in the answer. Where the models get their knowledge from, and how to get in.
Romain Ben
Technical
Google Search Console: the beginner's guide (and the 3 reports that matter)
Free, official, and yet ignored by half of small business websites. Set it up in 10 minutes, then read the three reports that tell you what to fix first.
Romain Ben
Content
Keyword cannibalization: when your pages fight each other
Two pages targeting the same query are not two chances to rank: they cancel each other out. How to spot the problem in 10 minutes and fix it without breaking anything.
Romain Ben
Content
Keyword research: the simple method for a small business
No need for a $100 per month tool. A 4-step method with free tools to find the queries your customers actually type, and choose which ones to target.
Rémy Ginoux
Content
E-E-A-T: how to prove your expertise to Google (and to AI)
Experience, expertise, authoritativeness, trust: the four signals Google and AI engines look for before recommending you. The concrete proof to put on your website.
Rémy Ginoux
Content
Updating your old content: the cheapest SEO lever
A page that ranked in 2023 and is slowly slipping is worth more than a brand-new article. How to spot the pages to refresh, what exactly to change, and what to leave alone.
Rémy Ginoux
Authority & trust
SEO for a new website: the first 90 days plan
A brand-new site starts from zero: no history, no authority, no traffic. What to do week by week to get indexed fast and start ranking before month 3.
Romain Ben
GEO & AI
AI Overviews in France: what it changes for your visibility
Google now answers in place of your pages. How AI answers work, who loses traffic to them, and how to become the cited source rather than the victim.
Romain Ben
Technical
Core Web Vitals: the jargon-free guide for business owners
LCP, INP, CLS: what Google's three metrics really measure, the thresholds to aim for, and the three causes of slowness that show up on almost every small business website.
Romain Ben
Local
Google Business Profile: the fields that actually matter
For a local business, the Google listing often brings more customers than the website. The priority fields, how reviews work, and the mistakes that sink your position.
Rémy Ginoux
Content
Titles and meta descriptions: writing to get clicked
The title is read by Google, the meta description by humans. Target lengths, the formula that earns the click, and before/after examples for a small business.
Rémy Ginoux
Technical
Internal linking: the free technique almost nobody uses
Linking your own pages together changes how Google and AI understand your website. The hub and child pages method, doable in one afternoon.
Romain Ben
Content
The 600-word bar: why your thin pages don't rank
A 150-word service page gives Google nothing to rank, and AI nothing to cite. How to flesh out a page without filler, with a proven outline.
Rémy Ginoux
GEO & AI
GEO: how to get cited by ChatGPT, Perplexity and Google AI Overviews
AI is already recommending businesses in your place. The 4 conditions to meet, in order, so yours is part of the answers.
Romain Ben
Authority & trust
Why your website doesn't show up on Google: the 7 measurable causes
From the most common to the sneakiest: the 10-second test to know if you are indexed, then the exact cause and its fix.
Rémy Ginoux
Authority & trust
What does a useful SEO audit look like? The warning signs to watch for
Measured facts, a fix for every finding, prioritization, an actionable deliverable: the 4 elements of a real audit, and the telltale signs of a decorative report.
Rémy Ginoux
Technical
Structured data: the schemas that actually matter for Google and AI
The 5 types of JSON-LD useful to a small business, a complete example to adapt, and the 3 mistakes that invalidate everything.
Romain Ben
GEO & AI
llms.txt: the complete guide
The text file that tells AI what to read and what to cite on your website. What it is, what it changes, how to write it, and the mistakes that cost you.
Romain Ben
GEO & AI
GPTBot, ClaudeBot, PerplexityBot: block or welcome the AI bots?
Who these bots visiting your website are, what blocking them really costs you, and the exact lines to put in your robots.txt.
Rémy Ginoux
Authority & trust
How long does SEO take to produce results?
Technical fixes in days, content in 2-3 months, authority in 6-12 months: the honest timeline, and how to measure without fooling yourself.
Romain Ben
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