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GEO

Get cited by AI

A growing share of provider searches now starts in ChatGPT or Perplexity instead of Google, and an AI answer cites two to four names where a results page showed ten links. Spots are scarce, they are being decided now, and they are won with measurable work. This is where we collect what we know about winning them.

How AI engines decide who to cite

A model combines two sources: its training memory, built from the public web months ago, and live search, run at the moment of the question. In both cases it can only recommend businesses the web describes clearly. That gives you four levers, in order:

  • Be readable. AI crawlers (GPTBot, ClaudeBot, PerplexityBot) must be allowed through your robots.txt, and often are not, because of a plugin setting nobody ever approved.
  • Be understandable. A homepage that says who you are, what you do, where and for whom, in plain words. Structured data (Organization or LocalBusiness) so the engines read your identity instead of guessing it. An llms.txt file that summarizes your website for them.
  • Be citable. Short factual passages, real numbers, questions answered directly. Models quote sentences, not brochures.
  • Be credible. Consistent external mentions: an up-to-date Google listing, industry directories, reviews, identifiable authors. A business described by a single source is a business the models distrust.

Our audit engine dedicates 23 of its 161 checks to exactly these points, so every guide here maps to something you can measure on your own website today.

The guides

Start here

Why ChatGPT doesn't know your brand

Where the models get their knowledge, the four causes that keep you out of their answers, and the 5 concrete levers to get in.

Frequent questions

What is GEO exactly?

Generative Engine Optimization: making your business visible in the answers that AI engines write, the way SEO makes it visible in Google results. The raw material is the same public web, but the levers differ: AI crawler access, a plainly stated identity, structured data, an llms.txt file, citable passages and consistent external mentions.

Does GEO replace SEO?

No, it sits on top of it. AI engines read the same pages Google crawls, so a website with broken foundations is invisible to both. Fix the SEO basics first, then add the GEO layer: it is additional work, not replacement work.

How do I know if AI engines already cite my business?

Ask them the question your prospects ask: recommend a provider of your trade in your city, in ChatGPT and Perplexity. If you are absent, run the free diagnostic: it measures your AI crawler access, llms.txt, structured data and citable passages in 30 seconds.

Do AI engines know who you are?

SEOPlus!, our audit tool, checks your AI crawlers, your llms.txt, your structured data and your citable passages. Score in 30 seconds, free, no credit card.

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