Why we publish free tools
A tool that gives you a real measurement is the honest version of a sales pitch: you see what we see, on your own website, before anyone talks about a project. It is also how we hold ourselves accountable. SEOPlus! publishes its full scoring method and a public leaderboard where audited websites, ours included, display their score.
More small tools are on the way, each solving one concrete problem a business owner actually has. If there is a measurement or a calculator you wish existed, tell us: the best ideas on this page will have come from the people who use it.