The blog
Get visible on Google. Get cited by AI.
Practical guides written for small and mid-size businesses: what changes with ChatGPT, Perplexity and Google AI Overviews, and what to actually do on your website. Every piece of advice maps to a check in our audit. Each article lives in its silo: SEO or GEO.
SPF, DKIM, DMARC: why your emails end up in spam
The 3 DNS records that decide whether your messages arrive, and the mistake that makes DMARC completely useless.
Romain Ben
GEO & AI
Why ChatGPT doesn't know your brand (and how to fix it)
Your customers ask AI to recommend a provider, and you are never in the answer. Where the models get their knowledge from, and how to get in.
Romain Ben
GEO & AI
AI Overviews in France: what it changes for your visibility
Google now answers in place of your pages. How AI answers work, who loses traffic to them, and how to become the cited source rather than the victim.
Romain Ben
Technical
Core Web Vitals: the jargon-free guide for business owners
LCP, INP, CLS: what Google's three metrics really measure, the thresholds to aim for, and the three causes of slowness that show up on almost every small business website.
Romain Ben
Local
Google Business Profile: the fields that actually matter
For a local business, the Google listing often brings more customers than the website. The priority fields, how reviews work, and the mistakes that sink your position.
Rémy Ginoux
Content
Titles and meta descriptions: writing to get clicked
The title is read by Google, the meta description by humans. Target lengths, the formula that earns the click, and before/after examples for a small business.
Rémy Ginoux
Technical
Internal linking: the free technique almost nobody uses
Linking your own pages together changes how Google and AI understand your website. The hub and child pages method, doable in one afternoon.
Romain Ben
GEO & AI
GEO: how to get cited by ChatGPT, Perplexity and Google AI Overviews
AI is already recommending businesses in your place. The 4 conditions to meet, in order, so yours is part of the answers.
Romain Ben
Authority & trust
Why your website doesn't show up on Google: the 7 measurable causes
From the most common to the sneakiest: the 10-second test to know if you are indexed, then the exact cause and its fix.
Rémy Ginoux
Authority & trust
What does a useful SEO audit look like? The warning signs to watch for
Measured facts, a fix for every finding, prioritization, an actionable deliverable: the 4 elements of a real audit, and the telltale signs of a decorative report.
Rémy Ginoux
GEO & AI
llms.txt: the complete guide
The text file that tells AI what to read and what to cite on your website. What it is, what it changes, how to write it, and the mistakes that cost you.
Romain Ben
GEO & AI
GPTBot, ClaudeBot, PerplexityBot: block or welcome the AI bots?
Who these bots visiting your website are, what blocking them really costs you, and the exact lines to put in your robots.txt.
Rémy Ginoux
Authority & trust
How long does SEO take to produce results?
Technical fixes in days, content in 2-3 months, authority in 6-12 months: the honest timeline, and how to measure without fooling yourself.
Romain Ben
161 SEO and GEO checks, a score out of 100 and the action plan that goes with it.